Training

TJC loves to teach others how to do what we do. Our hands-on training programs – Mentorship, Mastermind and workshops - give you a platform for getting yourself out there when you’re strapped for cash, time and people power.

PR Basics for Creatives and Entrepreneurs

put your best foot forward in the media and get the word out there
communicate your message with clarity, authenticity and integrity

Using your own projects, you will learn how to:

identify and build bridges to your key target markets
distil your key messages
devise a media strategy
write effective media releases
know who to target in the media
how to prepare for an interview
how to steer the interview to get your message across

You will leave with a plan of action and a useful promotional tool-kit for your everyday business development.

TJC founder Trudy Johnston is an experienced trainer and lecturer in the principles of publicity and marketing. She is a regular presenter for the Australian Business Arts Foundation and is often a guest lecturer at industry events. She has previously taught at Masters level at the College of Fine Arts (COFA) at UNSW (2002-05).

Download latest workshop brochure here:

2010 workshops dates announced late January.

What participants said about our first PR Basics workshop (Sydney, 7 November):

“Trudy’s workshop is what all small businesses looking to tap into the lucrative exposure of media should do. A workshop worth every cent invested”
Nils Vesk, Entrepreneur and Director, Nils Vesk Pty Ltd.

“Absolutely great, what a wonderful initiative. The workshop reinforced what I had and built upon my basics, while also addressing things I had not previously considered seriously enough. Brilliant location, room, food and atmosphere, I will be recommending to others.”
Cash Brown, Artist and Consultant

“I loved the PR basics workshop. It was very practical, personalized and generous with content. All my questions were answered and I have an achievable and immediate strategy plan, ready to implement Monday!”
Alina Berdichevsky, Life Coach

“So good to get a really practical checklist to work from, I feel much better equipped to start presenting myself to media and industry. Before the workshop the task would overwhelm me as I floundered wondering where to start. I know where to start now.”
Edwina Blush, Performing Artist

“Thank you Trudy for providing me with a strong backbone of useful knowledge and strategies to help me grow and reach my full potential. You’ve helped me to love and understand the art of PR in marketing. I truly appreciate your passion, generosity and support. I love TJC. Thank you!”
Jemma Rivera, Wellness Facilitator/Yoga and Qigong Facilitator

“The content of the workshop can be applied to far more than the arts. These are skills that I can use in marketing my business ideas, through to promoting a new series of paintings. This workshop will be invaluable as I transition from business to art over the next years.”
Mary Borland, Manager